Tone Bloom
Small sound worlds for a thumb, a pointer, a few keys. An internet you can play, then leave.
Read the field reviewEL SEGUNDO, CALIFORNIA / OPEN TO THE WORLD
AI, ART & THE EVERYDAY
A studio for
what comes
next.
Good questions deserve a working answer. We make useful tools, playable worlds, and things worth keeping.
Explore the work
ON THE WORKTABLENº 01
ART → OBJECT → EDITION
Nouns Money
A production lab for a considered edition.
CREATIVE DIRECTION MEETS WORKING SOFTWARE.
New in the lab: plan a Nouns Money edition01 / SELECTED WORK
Ideas you can get into.
Public experiments. Working tools.
A few ways the practice
takes shape.
Hello, Free Time
Start with one repetitive job. Shape a useful AI workflow around the person doing it.
Show us your repetitive jobThe Sky Is Local
Modeled satellite passes, browser bells, and a printable score. A reason to look up together.
Play the sky score
FEATURE / HOYDICH PLAY / OCTOBER 18
Make room
for play.
SIGNALSAURS begins with one robot-dinosaur character and a practical question: what would it take to make a real toy for families and collectors?
Concept + research edition. No toy or app is available. Costs and capabilities remain proposals.
Read the feature Open the full PointCast study02 / THE STUDIO
Curiosity is
the starting point.
Making is the method.
Industry Next is Michael Hoydich’s independent AI and creative practice, based in El Segundo and built in public.
We move between strategy, design, code, and culture. The thread is simple: make the idea tangible enough to use, question, and improve.
Work with the studioFind the useful question.
Research, editorial thinking, and creative direction that give the work a point of view.
Build something to try.
Prototypes, AI workflows, and interactive experiences that put an idea in someone’s hands.
Leave something to build on.
Working software, source, and clear handoffs. Field notes that make the learning public.
HUMAN JUDGMENT. MACHINE
CAPABILITY.
ROOM FOR THE UNEXPECTED.
03 / FIELD NOTES
Thinking out loud.
CASE STUDY / COLOR SYSTEMS
Pantone: the business of agreement.
How a shared color reference becomes a production system. Build a better handoff.
FIELD REVIEW / PLAYTone Bloom is a laboratory for play.
What happens when the browser becomes an instrument?
CASE STUDY / AGENTSOne Cent, Remembered.
What a penny buys an agent in The Wild.
FIELD NOTE / SYSTEMSCredit Card Games.
How small payments can change a shared public world.
04 / LET’S MAKE SOMETHING USEFUL
Bring a question.
Leave with a next step.
A repetitive job. An idea that needs a prototype. A consequential question you’d like to make real.
Tell us what you’re thinking