Industry Next / Open Build 001
A social relayTAG
A tiny game for the group chat.
Need one lead.
AI-credit budget provided.
The opening
Group chats do not need more content.
They need a reason to happen now.
Tag puts one live object in the room: a person, a prompt, and a clock. It is a social excuse with just enough structure to make a moment—not another feed.
The loop
One tag creates the whole game.
- 1Choose
Tag one person.
- 2Dare
Photo, voice, song, or a tiny mission.
- 3Prove
Drop it before the clock runs out.
- 4Pass
The tagged person becomes It.
- 5Keep
The round becomes a group recap.
Every answer creates the next invitation.
Version 0.1
Build the smallest version people can restart.
- 4–12 people
- One active tag
- Photo / text / voice
- Timer + pass
- Five mood packs
- End-of-round recap
Start where the ritual works
The first build can be mobile web with a shareable room link. Native Messages integration is a later test—not a blocker to learning whether the relay is fun.
No follower graph
No public feed
No infinite scroll
The pilot
Success is simple: they ask to play again.
3live groups
7days
1decisionKill / tune / native build
Watch for: completion without reminders · voluntary restarts · more than one media type · quieter people getting pulled in · recaps being reshared
The build
Four weeks. One public finish.
- 01Feel
Prototype the handoff. Choose the interaction grammar.
- 02Work
Room, timer, media, prompt packs, pass.
- 03Play
Run three groups. Fix friction. Build recap.
- 04Release
Public demo, source, test notes, next call.
Deliverable → mobile prototype + source + test notes + public artifact
The role
We need one lead, not a committee.
Creative technologist / product-minded builder
You own
Product calls
Working MVP
Live group tests
Release + handoff
Industry Next brings
AI-credit budget
Creative direction
Initial testers
Editorial launch
Raise your hand
Build the first playable week.
No pedigree test. Show one real thing, make a sharp first call, and tell us when you can begin.
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