{
  "title": "Hoydich Play: One Creature, a Company to Build",
  "canonical": "https://www.industrynext.xyz/editorial/hoydich-play/",
  "datePublished": "2026-10-18",
  "researchDate": "2026-10-17",
  "status": "Concept and research edition; no toy or app available",
  "brandArchitecture": [
    "Hoydich Enterprises",
    "Hoydich Play (proposed toy division)",
    "SIGNALSAURS (proposed first property)",
    "ROOK / REX-01 (hero concept)"
  ],
  "productProposal": {
    "audiences": [
      "families with children 8–12, subject to professional age grading",
      "adult collectors"
    ],
    "mechanics": "Stationary tabletop toy, two expressive motor axes; no walking",
    "core": "Authored offline play, four AA cells, no onboard microphone or camera",
    "AI": "Optional adult mission planner under investigation; not implemented or legally classified"
  },
  "planningEstimates": {
    "msrpHypothesisUSD": 199,
    "landedCostUSD": 48.998,
    "landedCostQuantityBasis": 5000,
    "fundingTargetUSD": 1396758.9702,
    "note": "Scenario assumptions, not quotations, an offer, a revenue forecast or a fundraising request"
  },
  "archive": "https://pointcast.xyz/hoydich-play/",
  "completePackage": "https://pointcast.xyz/hoydich-play/Hoydich-Play-Complete-Package.zip",
  "files": [
    {
      "label": "Creative notes, campaign copy and prompts",
      "url": "https://pointcast.xyz/hoydich-play/files/Creative-Production-Notes.txt",
      "kind": "TXT"
    },
    {
      "label": "Brand book / 20 pages",
      "url": "https://pointcast.xyz/hoydich-play/files/Hoydich-Play-Brand-Book.pdf",
      "kind": "PDF"
    },
    {
      "label": "Editable cost and launch model",
      "url": "https://pointcast.xyz/hoydich-play/files/Hoydich-Play-Cost-and-Launch-Model.xlsx",
      "kind": "XLSX"
    },
    {
      "label": "Research and go-to-market / 36 pages",
      "url": "https://pointcast.xyz/hoydich-play/files/Hoydich-Play-Research-and-Go-to-Market.pdf",
      "kind": "PDF"
    },
    {
      "label": "Publication note / October 18, 2026",
      "url": "https://pointcast.xyz/hoydich-play/files/PUBLICATION-NOTE.txt",
      "kind": "TXT"
    },
    {
      "label": "47-source research register",
      "url": "https://pointcast.xyz/hoydich-play/files/Research-Source-Register.csv",
      "kind": "CSV"
    },
    {
      "label": "Start here / package guide",
      "url": "https://pointcast.xyz/hoydich-play/files/START-HERE.txt",
      "kind": "TXT"
    },
    {
      "label": "Editable brand-guide content",
      "url": "https://pointcast.xyz/hoydich-play/files/brand-assets/brand-guide-content.json",
      "kind": "JSON"
    },
    {
      "label": "Hoydich Play wordmark / editable SVG",
      "url": "https://pointcast.xyz/hoydich-play/files/brand-assets/hoydich-play-wordmark.svg",
      "kind": "SVG"
    },
    {
      "label": "Signal stripes / editable SVG",
      "url": "https://pointcast.xyz/hoydich-play/files/brand-assets/signal-stripes.svg",
      "kind": "SVG"
    },
    {
      "label": "SIGNALSAURS wordmark / editable SVG",
      "url": "https://pointcast.xyz/hoydich-play/files/brand-assets/signalsaurs-wordmark.svg",
      "kind": "SVG"
    },
    {
      "label": "Editable strategy content",
      "url": "https://pointcast.xyz/hoydich-play/files/brand-assets/strategy-content.json",
      "kind": "JSON"
    },
    {
      "label": "Daylight mood board / original PNG",
      "url": "https://pointcast.xyz/hoydich-play/files/visuals/01-signalsaurs-moodboard.png",
      "kind": "PNG"
    },
    {
      "label": "Packaging concept / original PNG",
      "url": "https://pointcast.xyz/hoydich-play/files/visuals/02-packaging-concept.png",
      "kind": "PNG"
    },
    {
      "label": "After Hours mood board / original PNG",
      "url": "https://pointcast.xyz/hoydich-play/files/visuals/04-after-hours-moodboard.png",
      "kind": "PNG"
    },
    {
      "label": "Family advertisement / original PNG",
      "url": "https://pointcast.xyz/hoydich-play/files/visuals/05-family-social-ad.png",
      "kind": "PNG"
    },
    {
      "label": "Collector advertisement / original PNG",
      "url": "https://pointcast.xyz/hoydich-play/files/visuals/06-collector-social-ad.png",
      "kind": "PNG"
    }
  ],
  "credits": {
    "conceptAndEditorialDirection": "Michael Hoydich",
    "researchWritingDevelopment": "Codex"
  }
}